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New email authentication requirements
- Friday, 19th January, 2024
- 09:09am
As you may have heard, Gmail and Yahoo have announced new Domain-based Message Authentication, Reporting and Conformance (DMARC) email authentication requirements. Bulk senders will need to comply with the new standards by February 2024. In short, you now need DKIM, SPF, & DMARC to guarantee the best deliverability to your recipients.
The industry is, generally, moving toward stricter authentication and security requirements. In light of this, we recommend all domain owners take action to future-proof.
What action should you take?
To prevent emails from being sent to spam or rejected, a valid SPF record and DMARC record must be present on the domain's DNS records. Yahoo, specifically, will also require DKIM.
If you do not have a DMARC record and would like to add one please reach out to our support by submitting a ticket through your client account or by visiting https://mexxusmedia.com/support/ .
